View this YouTube video for step-by-step information on creating a portfolio via WordPress. After viewing, scroll down to see how to create a personal ethics code that can land your first media internship or position.
Compliance and Ethics Codes
Legal Compliance: You also must ensure that your company as a whole is in compliance with any external laws, regulations, or standards relating to your industry.
Corporate/Ethical Compliance: The actions and programs an organization sets in place to ensure compliance with internal policies, procedures, and accepted behavior, as well as external regulations.
- Do not ignore standards
- You have responsibility to report the incident
- Every employee is held to the same standards
- Ethics codes affirm protected classes
- Those who report conflicts of interest are protected as whistle-blowers
- Compliance is essential: You can be held liable for non-reporting
- If unsure, you need to discuss with supervisor, human resources or legal department.
Part I: CREATING YOUR ETHICS CODE
1. What Codes Should Promote
• High, consistent standards of conduct.
• Teamwork, sensitivity, collegiality.
• Quality service and/or production.
• Resolution of problems via openness and other shared values.
• Fairness, respect, responsibility.
2. What Codes Should Prevent
• Temptation, taking shortcuts to attain goals.
• Deception, cheating to attain goals.
• Manipulation, treating people like objects.
• Bias, dealing unfairly with others based on race, gender, social class, or religion.
• Self-gain, using School or company resources for personal benefits.
• Incivility, reacting to rather than resolving challenges.
3. Four Values Found in Most Codes
• Truth, applying to all media careers.
• Responsibility, relating to service, product, and accountability.
• Respect, promoting teamwork, sensitivity toward others, tolerance of honest differences of opinion.
• Fairness, a process of continual improvement.
4. Goals of a Good Code
• Is legal, truthful, and responsible.
• Improves teamwork, morale, communication.
• Enhances internal culture and external image.
• Is sensitive toward others and viewpoints.
• Resolves problems without creating new ones.
Part Two: 10 Steps to Write Your Code
1. Write a brief statement about your own values concerning such concepts as responsibility, truth, falsehood, temptation, manipulation, bias, and fairness. Length: 25-75 words each.
2. Check out links for ethics codes at the bottom of this page. This will give you an idea about phrasing and topics.
3. Compare your statements with ones in codes that you view online. Then revise your codes, if appropriate, clarifying terms or harmonizing content in keeping with high standards.
4. Re-evaluate each of your statements, circling key words and terms and listing them on a separate sheet.
5. Now condense each statement and keep or combine as many of those key terms as possible–about 10-50 words per item.
6. Assemble your codes in the same document and revise the wording of each so that all codes are similar in length and read in a consistent and parallel manner. (Common style errors include using the first person, “I,” in some codes and not in others and switching verb case or tense.)
7. Show a draft of your code to a mentor or role model and/or share yours with peers in a group study or workshop. Ask for a critique and then revise your document so that it lacks embarrassing misspellings or grammatical mistakes.
8. Insert your code in the blog portfolio and format.
9. Keep updating the code you create in this class throughout your Greenlee career.
10. During job or internship interviews, wait until the personnel manager asks a “responsibility”-related question … and then display your code.
Part Three: Compare Your Code to Your Profession
And revise again:
- American Advertising Federation: https://www.aaf.org/_PDF/AAF%20Website%20Content/513_Ethics/IAE_Principles_Practices.pdf
- Online Journalism Association “Build Your Ethics Code”: https://journalists.org/tools/build-your-own-ethics-code/
- Public Relations Society of America Code of Ethics: http://www.prsa.org/AboutPRSA/Ethics/
- National Press Photographer’s Association: https://nppa.org/code-ethics
- Radio Television Digital News Association: https://www.rtdna.org/content/rtdna_code_of_ethics
- SPJ Code of Ethics: http://www.spj.org/ethicscode.asp